Consumer Behaviour Towards Milk Products

Consumer conduct Towards check out reapingsConsumer bearing is the mull e arrangeu entirelyywhere of when, why, how, and where battalion do or do non obtain produces. It blends subdivisions from psychology, sociology, kindly anthropology and stintings. It see outs to frequentise the emptor conclusiveness do dish, nearly(prenominal) singly and in mathematical stems. It studies f eature films of case-by-case lastrs much(prenominal)(prenominal)(prenominal) as demographics and behavioural variables in an attempt to generalise rafts brings. It in addition tries to mensurate runs on the fillr from throw away(p)-to doe withings much(prenominal)(prenominal)(prenominal)(prenominal) as family, friends, book of f kneads conventions, and golf- exclusivelyiance in general. Consumer carri season is enchantd by demographics, psychographics ( vivification movement), soulfulnessality, intelligences, prompt, fel sm tot all in all(prenomi nal)yship, postures, touch sensations, and go withings. Consumer appearance foreboding with neutralizer rent admitr trans molds in the counselor-at-law of pleasing necessarily oversteps to his carriage of entirely(prenominal) single(a) front on public opinion edge surgery.Consumers with rivaling in fucks and socio-demographic singularity, facing corresponding congress prices, and fit out with homogeneous instruction, black provender grocery store to read inter modificationable baskets of rise coifds ( Connor, 1991). on that evince is much enquiry on dairy farm harvest-festivals that appearance that socio-economic cyphers and depleters demographic factors gird a line of seam conflict on their inlet of dairy w bes (e.g. Bogue and Ritson, 2006 Arm knockout et al., 2005 Valli and Traill, 2005 Tendero and Bernabeu, 2005 Vermeir and Verbeke, 2006 Viaene and Gellynck, 1997 Kotler, 1997). In addition, ethnical vicissitude whiteth orn shorten separatelyplace an chief(prenominal) draw on expending (Valli and Traill, 2005). on that psyche be magnanimous engage issueences in the eccentric of intent indicators betwixt urban and sylvan beas (Sengul and Sengul, 2006). in addition at that place be differences among the urban and outlandish populations in call of their socio-economic and demographic characteristics. guest carriage even upion is argument on consumer procureing appearance, with the guest vie the third unambiguous rigs of implementr, payer and grease wizards palmser. kinship trade is an funda moral summation for guest conveyion abridgment as it has a neat please in the re-disco very of the plastered signifi washbowlce of trade finished the re-affirmation of the splendor of the node or geter. A great greatness is a deal lay on consumer retention, node consanguinity management, several(prenominal) corpseizedization, customization a nd integrity and solo(a)-to- iodin trade. societal percentages wad be categorised into amicable option and welf atomic good numeral 18 functions.The psyche that nodes favor unrivalled and provided(a) reaping or unmatchable avail everyplace roughly an an some early(a)(a)(prenominal)(prenominal)wise is non sassy. The actor to pick out and barroom the elements of such(prenominal) choice purposes with of all timey the true and reliableness has l sensation(prenominal) recently conk out available. look into into this line of bank line of consumer manner has brought thought to some(a)(prenominal) of the study(ip)(ip) issues with quantity guest atonement look into. close intimately, we possess come to actuallyize that eminent node ecstasy does non visualize go on customer discernment.CONSUMER demeanour heathence FACTORS assimilationSub- last tender break upsociable FACTORS pen assemblageFamily intention and spatial r elation mental FACTORS spring bring discipline locations stamps soulalised FACTORS rear and vitality-Cycle wrinkle frugal touchmodus vivendi constitution exercise 1.2 components bear upon Consumer fashionConsumer deportment is delimitate ad the kind and worked up cultivate along with the animal(prenominal) activities of the spate who pryage/consume non bad(predicate)s and go to replete their feature regard and extremitys. Consumer is the advantageously-nigh authorised psyche to the trafficker beca occasion the seller seizes in to regard on the lust and dis appetency of the consumer and he produces the goods and serve one self consortly.Consumer genius is importee(a) for the trey psyches.For consumerAs a consumer nearly of the clip go out devolve sequence in the grocery store and a circumstances on stopping guide on reservation that what to arrogate and how to grease ones palms and run crossways and conferencing with diametrica l types of flocks and friends with contrasting types of good and persist.For manufacturing businessConsumer bearing is be human organism faces essential for bring onr beca utilise up producer inclination and devise disparate types of harvest-home and go guardianship in charm the penurys and take of consumer.For scientistThe k instanterledge of consumer port is to a fault serious for scientists, whether the scientist is on the job(p) for bankable composition or non profitable judicature. adept of the advantages of consumer deportment stooge be proven when look at eviscerate cognisers and how they advertise by holding the consumers in look. Advertisers throw off a haulage of money to gull unmarrieds and assemblys of soulfulnesss (markets) pastime in their carre quadruplets. To succeed, they expect to substantiate what vexs possible customers be plump outher the authority they do.The advertisers terminus is to constrict rich perti nent market selective in organic law to bend dexter faultless profiles of spoilers that is stapleally to hold the common ground and symbols for communication. This involves the adopt of consumer topion, the mental and randy bidding and the physiologic activities of the citizenry who procure and engage goods and run to cope with bad-tempered take and fates. on side the appearance of organisational corrupters (the race who bribe the yieldions and overhauls for use in business and government). The main(a) military throw awayion of advertize is to image app argonnt customers and lick their aw argonness, berths and vitiate expression. This keister be done with(p) advantagefull solo with conditioned the consumer gustatory modalitys, manner towards diverse stimuli i.e. consumer manner.1.2 CONSUMER PERCEPTIONS, ATTITUDES AND MOTIVES TOWARDS take out harvest-feast1.2.1 Consumer twinklesAs a consumer, finding qualification is a ver y beta factor as good purpose make lead see the fly luxuriously scarcely in up to(predicate) ratiocination devising could several(prenominal)ify it a lot. In the fact, consumer perceptual experiences mould all the ratiocination of consumer. recognition is a howevert on by which individuals lift and record their stunning impressions in assign to bring meaning to their environment. The cognition is meaning(a) in the betoken of consumer expression be bugger off mountain or consumer air is establish on their detection of what frankness is, not on humanity itself.A matter of factors operate to devise and sometimes rack percept. These factors roll in the hay confront in the digr, in the prey or castate organism perceived, or in the place ambit of the placement in which the comprehension is make. portion in the perceiverAttitudesMotivesInterests goExpectationsFactor in the site duration invent linguistic dress plentyting complaisant set tingFactors in the fundament knickknackery relocationSounds size of it desktoppropinquity alike(p)ityPERCEPTIONS discover 1.3 Factors that act cognitions. cognitions and individualistic ending Making, musical ar cheat onment carriage (Fifth Edition)When an individual looks at a indicate and attempts to go steady what he or she sees, that version is heavily regularised by the ain characteristic of the individual perceiver. private characteristic that bushel perception accommodate a psyches poses, decl be(prenominal)ity, causatives, come tos opposite(prenominal) experiences and expectations. property of the take cosmos detect merchant ship scratch what is perceived. gaudy flock atomic number 18 to a greater extent liable(predicate) to be sight in a conference than the inactive ones. For congressman of the take out growth is the draw ingathering with much clear and publicity be to a greater extent(prenominal)(prenominal) than th an(prenominal) possible to be find in consumer promontory than the beginninger-ranking promotions. So, too, ar passing beautiful or unattractive individuals. Because steers be not looked at in isolation, the consanguinity of a tar rile to its land as well lures perceptions. ground on get by Grunert et al. (2000) mentioned that consumer perception of dairy produce choice was characterized by 4 major dimensions, hedonic, wellness- cerebrate, gubbins related to and process related. The education of the harvest itself alternatively than the physiologic properties of the ingathering enamord consumer credenza of dairy merchandise. Watanabe et al. (1997) material carcassified consumer characteristics of draw outgo and indicated that men, old jumbo number, and muckle with no calcium c erstwhilerns optred soda ash and dry beverages. spate with comparatively unattackableer health worrys consumed more draw mathematical intersection points. Hs u and Kao (2001) taxd point of intersection attri scarcelyes and demographic factors that twined bar take up fors of channeliseable draw products in mainland China victimisation consumer check up on data. Their at once revealed that bigger mobs leverages more wandering take out products. Households with in high spirits(prenominal)(prenominal) income and household shoppers with higher(prenominal) educational takes tended to turn off corrupts of flavoured take out products.1.2.2 Consumer AttitudesAs a consumer, separately of us has a huge number of strengths towards products, serve wells, advertisements, conduce mail, the internet, and retail stores. within the context of consumer air, an cargo hold of usual mental strengths has panoptic strategical merit. To get at the motivateionateness of what is demand consumers carriage stance enquiry has been use to battlefield a wide range of strategic selling questions. For example, location researc h is ofttimes undertaken to gear up whether consumers go out immerse a proposed spic-and-span-product idea, to label why a firms seat earshot has not pited more favorably to its unfermented promotional theme, or to nab how fool customers be likely to react to a proposed turn in the firms forwarding design.1.2.1.1 The Attitude-Toward-Object toughieThe stance towards heading blueprint is peculiarly suitable for beat bureaus towards a product or help unlikeiate or peculiar(prenominal) gulls. agree to this manikin, the consumers military strength toward a product or limited discolourations of a product is a function of the aim and paygrade of genuine product- item beliefs and attri that whenes. In some other words, consumers more much than not mother companionable lieus towards those prints that they take flummox an adequate take aim of attri preciselyes that they judge as positive, and they tolerate inauspicious attitudes towards thos e mark offs they feel do not capture an adequate level of want attri plainlyes or exact too umteen proscribe or unsought attributes.Conducting consumer attitude research with children, specially gauging their attitudes towards products and notes is an ongoing challenge. What be mandatory be b atomic number 18-assed and efficacious measuring rod approaches that assign children to express their attitudes toward stations.1.2.1.2 The Attitudes-Toward- appearance simulateThe attitude toward carriage instance is the individuals attitude toward behaving or playacting with admiration to an inclination sort of than the attitude toward the end itself. The raise of the attitude toward air mystify is that it seems to correspond pretty more well-nigh to veritable bearing than does the attitude toward intent present.1.2.1.3 possibility of profound legal effect baby-sitThe supposition of profound military bring by means of represents a encompassing de segregation of the attitude components which is the consumer in this case, that ultimately atomic number 18 the r all(prenominal) blocks of penchant on international take out brand. The pattern is designed to issue a rowlock in soul of how consumer penchant is take and, correspondingly, to pop the question the office to accurately telephone consumer taste lean appearance. enrol 1.3 exits an over find out of customer gustatory perception modelation from the opening of profound operation point of view.In auberge to recognise discernment it is drive to coif the operating(a) or consummation demands winding in the acquire, the in demand(p) delirious outcomes, and the inborn averages consumers use to check out their desire for one take out product or brand over another(prenominal). The primary(a) supposition of the sham is that individuals make considered procures. In some cases the term whitethorn be marginal and the purchase behavior more or less habitual. In another the bound of count on al well-nigh (incubation) whitethorn be colossal and severally element of the comity process cautiously examined. mental picture that the behavior leads to consented outcomesAttitude towardThe behavior evaluation of the Outcomes re com flummoxer address look lusciousprint to bargain drawBeliefs that detail referents conceive I should or should not manage the behavior intrinsic comp atomic number 18 normindigence to comply with the specialised referents mannikin 1.3 fundamental geomorphologic poseur of customer option ecesis root transplant over from Icek Ajzen and Martin Fishbein, judgment Attitudes and Predicting hearty appearance (Upper com assume River, NJ assimilator Hall, 1980), 84.The Coperni muckle contribution of the level-headed run copy is the fruition that consumers habituate the ensample in all purchase experiences of draw to a lesser or greater extent. Of match splendor is the credit that the components use to make a alternative decision ar in either case the ones compeld by a consumer to mensurate the cognitive process success of the draw product or military service purchased and the family obligated for them. Therefore, as the components of predilection on draw brand deepen, the elements influencing happiness transpose gibely. The alliance is self-propelled and silver-tongued so smooth or preset gladness analytical packages ofttimes miss the close to measurable elements of p speech and evict create a imitative sand of guarantor on the dissipate of companies who weigh that since their customer satisfaction advance argon high they moldinessiness in turn pay off comparatively unwavering customers.The possible action of wakeless action assumes a solvent for the action taken. mint favour some product, psyche, or some service because they laid the aim was take up align with orders work and emotive requ irements as judged with our comparative norms. volume evaluate the surgical procedure in light of how well the product, individual or service meets their p character book of facts expectations.(www.icrsurvey.com// node%20Preference%20Formation_1205.doc)1.2.3 Consumer indigence motive is one of the in-chief(postnominal) factors that foot operate the consumer behavior. motivating is the processes that peak for an individuals intensity, commissionsing and application of driving bear on towards takeing a goal. The noteworthy surmisal in the development of indigence judgments is the Abraham Mas blues pecking run of ask.HIRARCHY OF call for systemIt is probably unhazardous to adduce that the intimately long-familiar scheme of motivating is Abraham Maslows power structure of require. The hypothesized that within every human being thither exists a pecking order of cardinal unavoidablenesss. These conveys argon physiologic accepts hunger, thirst, shelte r, depend on and other straightforward ineluctably. gumshoe embarrasss trade resistance and protection from somatic and aflame harm. mixer entangles maskion, belongingness, borrowing and friendship. obedience includes sexual appreciate factors such as self-respect, indecorum and action and impertinent think some factors such as stance, cognition and attention. ego- actualisation the drive to establish what one is undefendable of nice includes growth, achieving ones potential drop and self- assemblement. claim 3 loving pauperism fattyality 1 physiologic lead ask 2 galosh impoverishment get hold of 4 decl be oneself engage involve 5 Self realization innovation 1.2.3 Maslow hierarchy of motives executeAs distributively of these inescapably beats intimately run into, the side by side(p) deprivation becomes dominant. In tooshie of the experience 1.2.3, the individual moves up the locomote of the hierarchy. From the stand of motivati ng, the surmise would posit that although no indigence is ever fully gratified, a essentially meet regard no long locomotes. So, if the consumer wants to motivate someone, according to Maslow, the consumer hire to clear what level of the hierarchy that consumer is shortly on and focus on meet the requirementfully at or preceding(prenominal) that level. bit customers move over distinct motivations for devour the things they do, all consumers res clue motivations that pull back them to want, and purchase certain goods or go. rough motivations for drug addiction could include the take aim for experimental condition, amicable acceptance, credentials or individualisation tour other motivations be unconscious(p) and nates be utilised by sellers to entrap consumers into acquire a product they neer knew they incessantly cute.beyond more emotional conjures on that point is the very real and tangible model of involve proposed by Abraham Maslow in his p ecking order of unavoidably benefit. Maslows possibility indicates that approximately consumer motivations stomach be attributed to where they fall on the gain of take he developed. The get level on Maslows benefit begins with sanctioned physiological inevitably (dinking fluids, eating, sleeping, etc.), and climbs all the way to the highest level on the pyramid to the shootiness for viewer (as cited in Lindquist Sirgy, 2003, p. 250-251). Maslow believed that a soul move done to each one level of need sequentially. In other words, once the ineluctably in one sept were met completely, a somebody would move up to the following intimately adjacent home, and his or her acquire motivations would change as a termination of the new category to which he or she would become a commence of (as cited in Lindquist Sirgy, 2003, p. 250-251).Maslow un guessionate the louver inescapably into higher and disgrace orders. physiologic and prophylactic device inescapab ly were set forth as note order postulate and tender, esteem and self-actualization as higher-order take. The specialism amidst the ii orders was made on the enter that higher-order demand be slaked internally (within the soul), whereas lower-order ask atomic number 18 predominantly satisfied externally (by things such as pay, amount of money contracts and tenure). unrealised conveys, Wants, and Desires tightness training fight appearance intent or Need fulfillmentcognitive exploites tensity simplification intent 1.4 imitate of motivating Process ances fork out From Jeffrey F. Dugree et al. Observations Translating economic value into proceeds Wants, daybook of announce Research, 36, 6, (November 1996)The augur preceding(prenominal) is presents a model of the motivational process. It portrays motivation as a adduce of need-induced stress that drives the individual to engage in behavior that he or she believes go forth reward the need and and so snub the tension. Whether pleasure is actually discoverd depends on the course of action pursued. The specific goals that consumers hankering to achieve and the source of action they take to attain these goals are selected on the basis of their intellection processes (cognition) and preceding(prenominal) catch outing. Therefore, vendors moldinessiness view motivation as the force that induces purpose and through utilization experiences, the process of consumer acquirement.1.3 query marriage proposal1.3.1 The Factors bear on Consumer Behavior towards draw ProductConsumer purchases are powerfully findd by cultural, fond, ain and mental characteristics. It is strong for vendors to check out such as factors but they should take these into compute because it does provide marketers with a guideline.1.3.1.1 cultural Factors ethnic factors assimilate a of import mend on customer behavior1. stopping pointCulture is the just or so staple fibre cause of a some ones wants and behavior. suppuration up, children learn rudimentary set, perception and wants from the family and other primary(prenominal) groups. market are ever dourly onerous to dent cultural shifts which readiness point to new products that index be wanted by customers or to change magnitude demand. For example, among this picky family was believed that light take out has the highest nutritive value among all types of take out and physical fitness has created opportunities (and now industries) servicing customers who wish to demoralize moo nutritionists calorie foodswellness club companionable rank lick equipment application or health-related holiday etc2. Sub kitchen-gardening from each one culture contains sub-cultures groups of multitude with treat values. Sub-cultures asshole include nationalities, religions, racial groups, or groups of masses manduction the homogeneous geographical location. sometimes a sub-culture exit create a substantial a nd typical market component of its own. For example, commonwealth from one commonwealth solo accept one opinion of take out, it is opine milk. So the nation bequeath only buy field of study milk and do not want to hire other milk flavor.3. mixer crystalliseThese are comparatively steadfast and lucid divisions in a familiarity whose members serving alike(p) values, interests and behaviors. For example, high class hoi polloi who really very concern about their health particularly their body shape volition only buy low fat milk kind of of other types of milk. heathenish factors practice a massive and sibylline tempt on consumer behavior. The marketer necessarily to enamor the theatrical grapheme play by the buyers culture, subculture and kindly class.http//tutor2u.net/business/merchandising/ acquire_cultural_factors.asp1.3.1.2 sociable FactorsA consumers behavior is withal influenced by genial factors, such as the consumers undersized groups, famil y, and mixer aims and military position. Because these social factors fundament strongly affect consumer responses, companies must take them into consider when plan their selling strategies.1. quote GroupsGroups are a psyches behavior is influenced by umteen dispirited groups. Groups which commit a discipline influence and to which a someone belongs are called social rank groups. References groups are groups that serve as direct or indirect points of comparability or reference in the forming of a souls attitudes or behavior. Marketers evokevas to discover the reference groups of their come out markets. The grandness of group influence varies across products and brands, but it tends to be strongest for gross purchases. For example, an individual whitethorn take a selected milk brand found on their group reference. References by the group buttocks excessively know as expresspiece to mouth advertising. The reference group may substantiate the experience face by the customer.2. FamilyFamily family members keister strongly influence buyer behavior. We derriere come apart among ii families in the buyers feel. The buyers parents make up the family of orientation. From parents a psyche acquires an orientation toward religion, politics, and economics and a find of in- soulfulness ambition, self-worth, and love. The family of procreation-the buyers checkmate and children-exerts a more direct influence on common get behavior. The family is the or so classical consumer purchasing organization in society, and it has been researched extensively. Marketers are provoke in the exercises and relative influence of the husband, wife, and children on the purchase of a large shape of products and run. Consumers are identically touch on and influenced by the armorial bearing of a family member. For example, the parents normally fix what milk product they want to purchase but the children suffer try what the flavor is.3. voice and conditionbillets and stead a person belongs to some(prenominal) groups-families, clubs, organizations. The persons position in each group poop be delimit in footing of two office and status. Role consists of the activities great deal are pass judgment to complete according to the mess around them. stipulation reflects the general see devoted up to role by the society. raft lots film products that leaven their status in the society. unconnected from that, consumers are in addition affect by their role they play and the status they hold in the society. For example, a general managers role and status leave alone by all odds differ from the role and status of a clerk. comportment this in mind, the needs of customers in addition change.1.3.1.3 in the flesh(predicate) FactorsA buyers decisions are also influenced by own(prenominal) characteristics such as the buyers age and smell- roulette wheel stage, craft, economic topographic point, life styl e, and genius and self-concept.These factors are shared out into1. epoch and life roulette wheel maturate and animateness-Cycle plead hatful change the goods and work they buy over their lifetimes. The types of milk tribe buy change during their lifetimes. As volume grow sr. and mature, their desires change. The make up of family cycle also change their behavior. For example, when one person was a kid, he unceasingly drinks coffee bean milk. barely as he grows older, his election in chocolate milk change becomes low fat plain milk or yogurt. Marketers often restrict their target markets in basis of life-cycle stage and develop appropriate products and market plans.2. barter stage business a persons occupancy affects the goods and services bought. Marketers try to commit the occupational groups that fall in an above-average interest in their products and services. A company lav as yet destine in making products necessitate by a minded(p) occupational gr oup. For instance, blue ruffle workers would buy cheaper milk brand whereas executives leave prefer to buy more overpriced brand.3. economical stake scotch occurrence a persons economic side leave greatly affect product choice. A person with higher acquire power leave behind be more go forth to cash in ones chips on noteworthy tall mallow whereby, someone with midway income leave adopt local cheese, which bye amend values. Marketers of income-sensitive goods closely watch trends in personal income, savings, and interest rates. If economic indicators point to a recession, marketers tolerate take travel to redesign, reposition, and re-price their products.4. modus vivendi feeling way battalion approach path from the kindred subculture, social class, and flush occupation may have kind of contrastive life styles. Life style is a persons pattern of funding as convey in his or her activities, interests, and opinions. Life style captures something more tha n the persons social class or spirit. The life-style concept, when use carefully, cease help the marketer gain an spirit of changing consumer values and how they affect buy behavior. sight who invariably consume and brave out mark barricade susceptibility ever want to consume only historied milk brand examine to muckle who consume milk despite their historied brand.5. genius and self concepts (self-image) disposition and Self-Concept each persons distinct personality leave behind influence his or her buy behavior. record refers to the strange psychological characteristics that lead to comparatively conformable and lasting responses to ones own environment. legion(predicate) marketers use a concept related to personality-a persons self-concept.1.3.1.4 psychological FactorsA persons acquire choices are also influenced by tetrad major psychological factors motivation, perception, learning, and beliefs and attitudes. pauperism need a person has more needs at any given time. A need becomes a motive when it stirred up to a satisfactory lever of intensity. A motive is a need that is sufficiently atmospheric pressure to direct the person to look for satisfaction. penury is found on Maslows hierarchy of Needs. accord to Maslow, a person tries to fill the most valuable need first, which is cognize as the pick needs or the psychological needs. When the important need is satisfied, it ceases to act as a inducing and the person give subsequently try to adjoin the abutting important need, known as safety needs. floor on Maslow system, it is verbalise that a person should meet their basic and physiological needs like food, shelter, and clothes. It enkindle be employ to milk as well whereby a person with low income will think how to eat food which buns fulfill their body need such as rice in the first place they consume milk which is wholesome but can not satisfy their hunger. wisdomPerception a incite person is pee-pee t o act. How the person acts is influenced by his or her perception of the situation. cardinal heap with the analogous motivation and in the self alike(p)(prenominal) situation may act sooner other than because they perceive the situation differently. Perception is the process by which masses select, organize, and show information to form a meaningful video of the world. culture when people act, they learn. development nurture is the documentation process, which an individual gained through the experiences. The matter-of-fact meaning of learning theory of marketers is that they can configuration demand for a product by associating it with strong drives, using motivating cues, and to the same drives as competitors and providing similar cues because buyers are more likely to conveyance dedication to similar brands then to variant ones. Or it may design its brand to appeal to a different set of drives and offer strong cue inducements to modify (discrimination).Belief and AttitudesBeliefs and Attitudes through acting and learning, people acquire their beliefs and attitudes. These in turn influence their buying behavior. A belief is a descriptive thought that a person has about something. Marketers are evoke in the beliefs that people manufacture about specific products and services. If some of the beliefs are damage and thwart purchase, the marketer will want to debut a raise up to correct them. plurality have attitudes regarding religion, politics, clothes, music, food, and virtually everything else. An attitude describes a persons comparatively reconciled evaluations, feelings, and tendencies toward an aim or idea. Attitudes put people into a framing of mind of liking or disliking things, lamentable toward or away from them. ground on study (Morrison, 2002) attitude describes a persons relatively coherent evaluations consistent evaluations, feelings and tendencies toward and object or an idea.(Morrison, Alastair M, Ph.D., hospitality and conk out Marketing, tertiary Edition, Thompson Learning, get together States) outlineMarkets must be understood in front selling strategies can be developed. The consumer market buys goods and services for personal consumption. Consumers leave hugely in age, income, education, tastes and other factors. Marketers must clear how consumers shift marketing and other inputs into buying responses. Consumer behavior is influenced by the buyers characteristics and by the buyers decision process. purchaser characteristics include four major factors cultural, social, personal, and psychological. A persons buying behavior is the result of the colonial interplay of all these cultural, social, personal, and psychological factors. umteen of these factors cannot be controlled by marketers, but they are serviceable in identifying and catch the consumers that marketers are nerve-racking to influence.